Data-Driven Micro-LearningBoosts Diagnostic Confidence in HER2-Positive BTC
Contact us to find out how>>Turning Knowledge Gaps into Actionable Insights
Brand's research revealed that many practicing oncologists still lacked a strong, consistent understanding of HER2 testing's role in biliary tract cancer (BTC) and how it impacts sequencing first-line vs next-step therapy.
Expose real knowledge gaps
- •Embedded HER2-focused questions in Smartest Doc quizzes
- •Launched an Interactive Case Study (ICS) that walks HCPs from biopsy through IHC/ISH testing to treatment sequencing
Engage priority oncologists
- •Pulled traffic with lifestyle-framed subject lines, then retargeted verified BTC treaters (NPI-matched) via endemic email and on-site display.
Improve fast & iterate
- •Weekly PLD dashboards fed quiz + ICS results into creative refreshes, so every new touchpoint tackled the latest miss.
Immediate Impact, Actionable Insights
Request a walkthrough→Sequencing knowledge gap uncovered:
Only 34% chose the correct "next best step" now the #1 content focus
HER2-targeted MOA mastery increased:
Accuracy rose 67% to 73% once mechanism-of-action content launched.
Peer mentoring impacts learning:
On-list oncologists score 73% vs 45% for broader traffic—ideal mentors for next phase.
Interactive pull through increases engagement:
245 oncologists entered the case study; 187 completed (≈76% finish) and 179 answers for granular gap mapping.
Strategic Value for Brand Teams
MDLinx combines a curated, NPI-verified HCP audience with adaptive micro-learning to deliver brand-specific education and capture rich behavioral signals—opens, dwell time, quiz accuracy, and ICS interaction data.
THESE INSIGHTS:
- •Enable predictive lead scoring, so field teams know precisely whom to engage and what clinical barrier to address.
- •Inform omnichannel segmentation, ensuring every media dollar targets the most critical knowledge gap.
- •Accelerate diagnostic confidence, translating educational lift into measurable treatment adoption.
Data and experience—
deeply unified—so every tactic aligns with your brand's highest-value objectives.
Ready to turn insight into action?
Contact us for a quick walkthrough of the MDLinx engagement engine.