Labubus are all the rage—but a hidden risk is landing patients in the ER
Industry Buzz
Any cheaply made toy carries risks. Small parts that fall off can pose choking hazards, and certain materials or chemical coatings can trigger irritant reactions. Toys containing loose magnets or batteries are particularly dangerous if they become dislodged.
Christina Johns, MD, pediatric emergency medicine physician
Labubus—plush monster dolls with quirky charm—have exploded in popularity over the past few months, captivating not just children but also adults and avid collectors.[]
Due to its high demand, cheaper knock-off versions known as “Lafufus” have flooded the market.
But beneath their cuddly appearance lies a growing safety concern: These imitation toys are increasingly linked to choking hazards and injuries serious enough to land people in the ER. Here’s why docs should pay attention to this alarming toy trend.
A dangerous status symbol
The toy is one of the standout stars of the current POP MART (a China-based toymaker) collectible craze—a global phenomenon that’s transformed designer toys into sought-after lifestyle accessories. What started as a niche item among collectors has exploded into a viral status symbol, thanks in part to high-profile fans like Rihanna and Lizzo, who have been spotted styling their Labubu figures on purses and outfits. Their endorsements catapulted the toy into the mainstream, where it’s now embraced not just as a collectible, but as a form of personal expression.
With its oversized eyes, mischievous grin, and spiky teeth, Labubu breaks away from the traditional “cute” mold, embracing an "ugly-cute" aesthetic that appeals to those looking for something more subversive and edgy. Fans often customize their figures with handmade hats, sunglasses, or even miniature designer outfits, turning each toy into a unique reflection of their identity or mood.
What’s the attraction?
The emotional pull behind Labubu is strong. Many collectors describe a sense of comfort and nostalgia, likening the experience to childhood obsessions with Beanie Babies or Pokémon cards.
Psychologists note that toys like Labubu can function as “transitional objects” for adults—offering both emotional grounding and a playful outlet for self-expression in an increasingly chaotic world.
But with popularity comes a darker side. The booming demand has led to a surge in counterfeit Labubu figures, especially on online marketplaces. These fakes are often poorly made, unregulated, and sold at a fraction of the price, muddying the market and contributing to serious health risks among fans.
Health risks, explained
As Labubu collectibles surge in popularity, so, too, does the counterfeit market.[] Fake versions, often referred to by collectors as "Lafufus," are flooding online marketplaces at suspiciously low prices. But behind the bargain lies a gamut of serious risks.
Some counterfeit versions have tested positive for toxic materials like lead and phthalates, exposing users, especially children, to harmful chemical compounds. Others have caused skin reactions and even minor burns, likely due to low-grade plastics and unregulated dyes. Inhalation risks are also a concern, particularly when the toys emit strong chemical fumes or include small, breakable parts that can become airborne or easily swallowed.
Choking hazards are among the most alarming, with documented cases of both children and adults experiencing near-misses while unboxing or displaying fake toys.
While genuine Labubus are manufactured with strict safety standards, counterfeits are unregulated, cheaply produced, and potentially dangerous. As the hype continues, experts are urging collectors to buy only from verified retailers and to treat suspiciously low prices as a red flag—because what seems like a harmless collectible could lead to a real emergency.
Clinicians chime in
When discussing the medical issues associated with counterfeit or poorly manufactured toys, Dr. Christina Johns, a pediatric emergency medicine physician, emphasized that the dangers extend beyond counterfeits alone.
“It’s not always about whether a toy is fake—any poorly made toy can pose serious risks," she tells MDLinx. "Small parts that easily detach can become choking hazards, and chemical coatings or substandard materials may trigger skin irritations or allergic reactions. Toys with loose magnets or batteries are especially concerning, as they can lead to severe injuries if swallowed.”
Dr. Johns also highlights how children are particularly susceptible to these hazards: “Children’s skin is more sensitive than adults’, making them more prone to rashes and irritation from unknown substances. And because their airways are smaller, even tiny parts pose a greater choking risk.”
Given these risks, Dr. Johns advises both collectors and parents to be vigilant when purchasing toys: “Always inspect what you’re buying. Look for accurate labeling on materials and ingredients, and stick to sellers and brands you know and trust.”
As collectibles like Labubu continue to surge in popularity, the conversation around their cultural impact must also include a candid assessment of their safety. The growing demand has unfortunately opened the door to knock-offs and low-quality imitations—some of which can pose real health risks to both children and adults.
To mitigate these dangers, a multi-pronged approach is essential: increased consumer awareness, responsible buying practices, and greater coordination between healthcare providers and regulatory agencies.
Still, as the craze intensifies, a critical question remains: Is the trend worth the risk?
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