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See Latest ArticlesThe effectiveness of a social marketing model on casefinding for COPD in a deprived inner city population
Primary Care Respiratory Journal, 09/22/09
Jose RJP et al. – Posters and leaflets from this campaign were visible but only led to 10 individuals coming forward for spirometry, none of whom had COPD. This form of healthcare marketing was costly and not effective for COPD case–finding in this area.
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