Your Messages Inbox
Most Viewed Abstracts
1. Report Shows Shift in Starting Salaries for Physicians 2. 2008 Exclusive Survey—Earnings: Good news for primary care income 3. Medicare pay-for-reporting effort draws fire from frustrated doctors 4. Debunking Myths in the US Healthcare System 5. EGFR inhibitors as first-line therapy in advanced non-small cell lung cancer
Your Article Summary
See Latest ArticlesThe Cost-Effectiveness of Direct-to-Consumer Advertising for Prescription Drugs
Medical Care Research and Review, 05/08/09
Atherly A et al. - The reviewed research finds that DTCA leads to increased demand for the advertised drug and that the effect of the drug tends to be class-wide rather than product specific. There is weak evidence that DTCA may increase compliance and improve clinical outcomes. However, there is little research on the effect of DTCA on inappropriate prescribing or on the characteristics of patients who respond to treatment. On net, if the advertised drugs are cost effective on average and the patients using the drugs in response to the advertisement are similar to other users, DTCA is likely cost effective.
Related Articles
Economic evaluation of arthritis self management in primary care
British Medical Journal, 10/08/09
Relevance Score: 87%
Extended prophylaxis of venous thromboembolism with fondaparinux in patients undergoing major orthopaedic surgery in Italy: a cost-effectiveness analysis
Internal and Emergency Medicine, 11/10/09
Relevance Score: 84%
Public health impact and cost effectiveness of mass vaccination with live attenuated human rotavirus vaccine (RIX4414) in India: model based analysis
British Medical Journal, 10/08/09
Relevance Score: 84%
Economic Evaluation and Cost-Effectiveness Thresholds: Signals to Firms and Implications for R&D Investment and Innovation
PharmacoEconomics, 10/07/09
Relevance Score: 84%
Fine-needle aspiration of primary osseous lesions: A cost effectiveness study
Diagnostic Cytopathology, 10/06/09
Relevance Score: 84%
Today in Economics of Medicine...keeping you current
Receive free subspecialty "5-minute updates" via email
Hospitals and communities continue to feel recession's impact
American Hospital Association News, 12/04/09
HHS employs new tougher standards in calculation of improper medicare payment rates for 2009
Centers for Medicare & Medicaid Services Press, 12/04/09
Perception of the economic value of primary care services: A willingness to pay study
Health Policy, 12/03/09
Sponsor
Article Search
Sponsor