Smartest Doc
Paying Attention to Physician Profiling
Physicians Practice, 02/17/2011
The legal action is the latest in a long line of displeasure with "physician profiling," programs created by insurers like Blue Cross/Blue Shield to rank physicians based on administrative data. Whether through a "ribbon," number of stars, or some other indicator, insurers highlight preferred providers on Web sites, provider booklets, and other outlets based on what their data says about a physician's performance — mostly how efficient they are with care when it comes to healthcare costs.
