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Comparing Computer-Tailored, Internet-Based Smoking Cessation Counseling Reports with Generic, Untailored Reports: A Randomized Trial
Journal of Health Communication, 10/29/09
Etter JF – The authors conclude that untailored reports were as effective as tailored reports in the short term. Even though these particular computer–tailored reports were not more effective than untailored reports, meta–analyses show that computer–tailored documents are in general more effective than untailored ones.
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