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Pharmacies in London to run mobile smoking cessation campaigns via SMS
PharmiWeb, 08/01/08
Pharmacies in London will launch a text messaging service to validate smoking status and invite quitters for smoking cessation services in addition to using the system for follow-up over the next year. The adoption of the Patient Care Messaging service, provided by iPLATO, has been driven by the successful use of the system for similar campaigns in GP surgeries across 34 PCTs.
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