Ob/Gyn Medical News about Oocyte Donation

Become a Member Today!
Register

Most Viewed Abstracts

1. Report Shows Shift in Starting Salaries for Physicians

2. Taxane-based combinations as adjuvant chemotherapy of early breast cancer: a meta-analysis of randomized trials

3. Gene expression signatures, clinicopathological features, and individualized therapy in breast cancer

4. 2008 Exclusive Survey—Earnings: Good news for primary care income

5. Paclitaxel plus bevacizumab versus paclitaxel alone for metastatic breast cancer

Your Article Summary

See Latest Articles

(Click the title below to leave the MDLinx Network and go to the Journal's Website)

A study of the effect of message framing on oocyte donation
Human Reproduction, 10/06/09

Purewal S et al. – Findings obtained from this study indicate that oocyte donation campaigns should consider using gain–framed messages in recruitment appeals and message frames should be matched to the target populations’ perceived level of behavioural control.

Exclusive Author Commentary
S. Purewal, 10/07/09

There is a shortage of oocyte donors in the UK and other European countries and the recruitment of donors is time consuming and costly. There is a need for effective health campaigns to improve and expand donor recruitment and the aims of this study were to use psychological tools to aid fertility clinics in their recruitment drives. Using the framing effect [based on the Prospect theory that predicts different preferences for equivalent outcomes that are framed either positively (as gains) or negatively (as losses)] our findings reported that ‘gain framed messages’ which highlighted the benefits associated with being an oocyte donor were more effective in promoting positive attitudes and intentions towards oocyte donation than ‘loss framed messages’ which highlighted the costs associated with not being an oocyte donor. Oocyte donation campaigns could consider using gain framed messages in recruitment appeals and this study has demonstrated the potential of utilising psychological tools in helping to develop campaigns.

<< Previous
Physical activity and fertility in women: the North-Trondelag...

Next >>
Pregnancy Outcomes in Female Childhood and Adolescent Cancer...