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See Latest ArticlesAudience Segmentation as a Social-Marketing Tool in Health Promotion: Use of the Risk Perception Attitude Framework in HIV Prevention in Malawi
American Journal of Public Health, 10/19/09
Rimal RN et al. – The risk perception attitude framework can serve as a theoretically sound audience segmentation technique that can be used to determine whether messages should augment perceptions of risk, beliefs about personal efficacy, or both.
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Today in Community Health...keeping you current
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Deploying artemether-lumefantrine with rapid testing in Ethiopian communities: impact on malaria morbidity, mortality and healthcare resources
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Socio-economic inequalities in childhood mortality in low- and middle-income countries: a review of the international evidence
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Socioeconomic inequalities in survival and provision of neonatal care: population based study of very preterm infants
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Today in Immuno/Infectious Dz...keeping you current
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Copy-Years Viremia as a Measure of Cumulative Human Immunodeficiency Virus Viral Burden
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