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Impact of a mass media campaign linking abdominal obesity and cancer: a natural exposure evaluation
Health Education Research, 07/02/09

Morley B et al. - The campaign achieved its primary objective of increased awareness of the link between obesity and cancer and the specific waist sizes indicative of risk, as well as increased behavioural intentions with respect to weight and cancer. However, it did not have an effect on self-awareness of weight status, perceived personal risk of cancer or weight loss behaviour.

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