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A Front-of-Pack Nutrition Logo: A Quantitative and Qualitative Process Evaluation in the Netherlands
Journal of Health Communication, 10/29/09

Vyth EL et al. – Quantitative analyses showed that exposure to the logo had significantly increased. Elderly and obese respondents reported to be more in need of a logo than younger and normal–weight individuals. Women perceived the logo more attractive and credible than men did. Further qualitative analyses indicated that the logo's credibility would improve if it became known that governmental and scientific authorities support it.

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