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See Latest ArticlesAudience Segmentation as a Social-Marketing Tool in Health Promotion: Use of the Risk Perception Attitude Framework in HIV Prevention in Malawi
American Journal of Public Health, 10/19/09
Rimal RN et al. – The risk perception attitude framework can serve as a theoretically sound audience segmentation technique that can be used to determine whether messages should augment perceptions of risk, beliefs about personal efficacy, or both.
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Management of H1N1 influenza virus respiratory syndrome
Minerva Anestesiologica, 11/10/09
The causes, prevalence and treatment of obesity revisited in 2009: what have we learned so far?
American Journal of Clinical Nutrition, 11/13/09
Modelling mitigation strategies for pandemic (H1N1) 2009
Canadian Medical Association Journal, 11/10/09
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