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An Internet-Based Weight Loss Intervention Initiated by a Newspaper
Preventing Chronic Disease, 06/26/09

Carter-Edwards L et al. - The Herald-Sun 2005 Lose to Win weight loss challenge results provide information on the receptiveness of the public toward a program that was initiated by a newspaper and designed to use broad communication channels to disseminate information and conduct a weight loss intervention. Print and electronic newspapers are daily sources of information, and they may be effective in communicating to and accommodating the needs of a diverse population. That participants received no direct material incentives implies that they participated because they were motivated to change their behavior. Future weight loss studies in larger markets may provide further evidence that programs that disseminate weight loss information, in combination with step-by-step instructions, in print and on the Internet, may reach residents in populations that would otherwise be reluctant to seek traditional, professional care for overweight or obesity.

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