| Tuesday, October 06, 2009 |
| | | MRA Verifies Quality of MDLinx Worldwide Panel | |
| MDLinx, a division of M3 USA, has completed the MRA (Marketing Research
Association) online panel verification process. The review means that MRA has
verified all of the key components necessary to assure clients that MDLinx
performs at the reported level and standards of quality. MDLinx was the first
healthcare specialty panel verified.
The MRA Review Program is the solution to industry-wide online data quality
concerns. The MRA Review Program was developed to provide transparency and
quality assurance to buyers of online research and online sample. It
accomplishes goals outlined in numerous industry calls to action. This
verification program is the mechanism for serious panel owners to communicate
their performance outcomes, metrics, and other critical features to buyers of
research and industry stakeholders. MDLinx has been fully verified and is at
the forefront of online panel quality.
There are two levels of the MRA program: self-assessment and MRA review.
MDLinx, and their international organization, completed the MRA review to
become “MRA Verified” which included an independent researcher confirming that
the self-reported information is accurate. “Research has always been based on
the idea of complete transparency. As a profession, we’ve gotten away from
this slightly in order to protect trade secrets and proprietary techniques.
The MRA Review Program is based on the philosophy that it’s possible to
restore fundamental transparency to the research process without compromising
competitive advantages,” stated Patrick Glaser, MRA’s Director of Research
Standards.
MDLinx, the world’s largest online professional healthcare sample provider, is
the third company to undergo both the self-assessment as well as the full MRA
independent verification. Craig Overpeck, MDLinx’s Chief Technology Officer
commented, “The MRA Verification process was long enough to comprehensively
cover the basics of online panel quality and short enough to be a worthwhile
investment for any serious provider of online sample. We place a strong
emphasis on quality and sound practices, and we’re pleased that MRA, as an
independent third-party, verified our worldwide panel quality.” MDLinx, which
offers worldwide healthcare provider sample from the U.S., underwent the
review in conjunction with its parent company in Japan and subsidiaries in
Germany and South Korea.
For further information, join the press call today at 2:30 p.m. ET. For call
in information please contact Kristina Labrecque at 860-682-1000 or
kristina.labrecque@mra-net.org.
MRA www.mra-
net.org/reviewprogram Patrick Glaser (203.300.5563)
MDLinx www.mdlinx.com/mr Craig Overpeck
(202.293.2288 x9101)
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The Marketing Research Association is the leading and largest association of
the survey and opinion research profession. It promotes, advocates and
protects the integrity of the survey and opinion research profession and
strives to improve respondent cooperation in opinion research which is a multi-
billion dollar a year industry dedicated to providing valuable information to
guide decisions of companies, individuals and others. For more information,
visit www.mra-net.org
MDLinx founded in 1999, is a division of M3 USA owned by So-net M3 (2413:JP).
It is the largest specialty physician community in the USA and in conjunction
with its parent company in Japan and its subsidiaries in Germany and South
Korea it is the largest worldwide physician community. M3 USA offers the
pharmaceutical industry targeted physician Messages™, newsletter sponsorship,
content licensing, in addition to the MRA Verified quality healthcare
professional panel for medical market research from MDLinx. For more
information, visit www.mdlinx.com
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