| Wednesday, August 12, 2009 |
| | | So-net M3 Acquires The Smartest Oncologist in America | |
| So-net M3, owner of MDlinx and a leading eMarketing company in oncology and
other medical specialties, acquires The SmartestDoc LLC, which operates the
popular daily oncology quiz service, The Smartest Oncologist in America.
This acquisition further solidifies So-net M3’s leadership position in
oncology eMarketing. So-net M3 previously acquired MDLinx in 2006, and
developed its oncology portal, MDLinx Oncology, into a leading destination for
US oncologists. The combined memberships of SmartestDoc and MDLinx Oncology
constitute more than 7,000 US oncologists.
The SmartestDoc LLC was founded by Dr. Stan Winokur in 2007. Its unique daily
quiz offering, The Smartest Oncologist in America
(www.thesmartestoncologist.com),
rapidly became a tremendously popular quiz
contest among US oncologists. Its growth was driven almost completely through
oncologists inviting their peers to participate.
“The Smartest Oncologist in America has shown a tremendous potential in a
short timeframe. By joining forces with So-net M3, this simple, fun,
informative quiz service can very rapidly become a trusted brand among
oncologists,” says Dr. Stan Winokur, who will remain involved with the service
after the acquisition.
“Our vision is to make staying current with the best clinical knowledge
simple, fast, available, and enjoyable to all US physicians. The Smartest
Oncologist in America quiz nicely complements MDLinx in helping fill the
knowledge gap for busy practicing oncologists. The addition of The Smartest
Oncologist in America clearly strengthens our ability to reach oncologists in
innovative and useful ways,” says Stephen Smith, Chief Marketing Officer of So-
net M3.
About The Smartest Oncologist in America
The Smartest Oncologist in America is a daily quiz service offering questions,
answers, and references on cutting edge clinical oncology issues. Each month’s
winner is “the Smartest Oncologist in America.”
About MDLinx Oncology
MDLinx Oncology is the only place for the busy practicing oncologist to
spend “5 minutes a day to stay current.” It indexes more than 100 key peer
reviewed oncology journals every day. Our editorial team sorts the articles
into topics in oncology, ranks them based on impact on clinical practice, and
writes snapshot summaries. MDLinx has a membership of more than 5,000 US
oncologists.
About So-net M3
So-net M3 is a leading provider of online pharmaceutical promotion solutions.
As a publicly traded company on the Tokyo Stock Exchange (2413:JP), So-net M3
operates in Japan, US, Germany and Korea.
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