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See Latest ArticlesChanges in Skin Tanning Attitudes: Fashion Articles and Advertisements in the Early 20th Century
American Journal of Public Health, 10/28/09
Martin JM et al. – The authors found that articles and advertisements promoting the fashionable aspects of tanned skin were more numerous in 1928 and 1929 than in 1927 and 1920, whereas those promoting pale skin (by bleaching or protection) were less numerous. These findings demonstrate a clear shift in attitudes toward tanned skin during this period.
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