Prevalence of Baby Bottle Versus Breastfeeding Graphics on Products in National Chain Stores
Breastfeeding Medicine, 05/30/2012
Gellerson D et al. – The low prevalence of baby bottle images on commonly purchased baby gift and baby shower items is encouraging. However, the absence of breastfeeding images and the relatively high prevalence of baby dolls marketed with a baby bottle demonstrate that breastfeeding is not portrayed as the physiologic norm on these products. Product designers should explore ways to promote breastfeeding, consumers should make informed choices in product selection, and advocacy groups should promote guidelines for these products.