A Community and Culture-Centered Approach to Developing Effective Cardiovascular Health Messages
Journal of General Internal Medicine, 05/30/2012
Kandula NR et al. – A community and culture–centered approach to developing cardiovascular health promotion messages revealed tensions between the researcher’s vantage point of “cultural targeting” and the community’s perceptions and reactions to these messages. Engaging communities in every phase of message design, incorporating their EMs, recognizing community heterogeneity, and addressing economic and structural barriers, are critical steps to ensuring that health promotion messages reach their intended audience and achieve true cultural appropriateness.