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Blues Site Targets Individual Coverage
HealthDataManagement, 08/13/09
The Blue Cross and Blue Shield Association has launched a Web portal designed to make it easier to find individual health coverage. The AskBlue site, available at bcbs.com, is designed for individuals who are uninsured, unemployed, have lost employer–based coverage or are not eligible for group benefits. At launch, 18 BCBC companies are offering information through the interactive AskBlue site.
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