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See Latest ArticlesEfficacy Methods to Evaluate Health Communication and Marketing Campaigns
Journal of Health Communication, 06/04/09
Evans WD et al. - Communication and marketing are growing areas of health research, but relatively few rigorous efficacy studies have been conducted in these fields. Much of the outcomes research in health communication and marketing, especially mass media, utilizes effectiveness designs conducted in real time, in the media markets or communities in which messages are delivered.
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