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Peer-to-Peer Communication, Cancer Prevention, and the Internet
Journal of Health Communication, 05/20/09
Ancker JS et al. - Online communication among patients and consumers through support groups, discussion boards, and knowledge resources is becoming more common. In this article, the summary of a workgroup discussion, the authors discuss key methods through which such web-based peer-to-peer communication may affect health promotion and disease prevention behavior (exchanges of information, emotional and instrumental support, and establishment of group norms and models).
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