Smartest Doc
Markets and Targets in the English National Health Service: Is There a Role for Behavioral Economics
Journal of Health Politics, Policy and Law, 08/01/2012
Oliver A – Arguably the key points are that people are more likely to be motivated if they identify with the ethos of the policy; the threat of losses will often provoke more of a response than the promise of gains; and the “immediate moment” matters enormously to individuals, so policies that require human action should be designed to make that moment as enjoyable (or as pain free) as possible.
