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See Latest ArticlesInfluence on Consumer Behavior: The Impact of Direct-to-Consumer Advertising on Medication Requests for Gastroesophageal Reflux Disease and Social Anxiety Disorder
Journal of Health Communication, 08/05/09
Khanfar NM et al. – Of the 427 respondents, 10% that viewed DTCA for GERD and 6% that viewed DTCA for SAD reported that they subsequently initiated a conversation with their physician. Nearly half of respondents, 47.4% for GERD and 40% for SAD, reported that a change in therapy occurred as a direct result of these discussions. Televised DTCA for these two drug classes can have a significant impact on patient–initiated prescription requests.
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The effects of conservative and surgical treatment for obesity on gastro-oesophageal reflux disease
Alimentary Pharmacology and Therapeutics, 11/03/09
Globus sensation and increased upper esophageal sphincter pressure with distal esophageal acid perfusion
European Archives of Oto-Rhino-Laryngology, 11/06/09
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