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From "Overweight" to "About Right": Evidence of a Generational Shift in Body Weight Norms
Obesity, 11/03/09
Burke MA et al. – The authors interpret the findings as evidence of a generational shift in social norms related to body weight. As a result, people may be less likely to desire weight loss than previously, limiting the effectiveness of public health campaigns aimed at weight reduction. On the other hand, there may be health benefits associated with improved body image.
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