Public views of the UK media and government reaction to the 2009 swine flu pandemic Full Text
BMC Public Health, 11/24/2010
Hilton S et al. – The research suggests a gap in public understandings which could hinder attempts to communicate about novel flu viruses in the future. There was general support for the government's handling of the pandemic, although its public awareness campaign was deemed ineffectual as few people changed their current hand hygiene practices. There was less support for the media who were deemed to have over–reported the swine flu pandemic.






