 | Articles: Marketing/Media/ROI |

Statin Makers Bet Big On Imaging Technique
Forbes, 11/11/03
Serono fuels M&A talk with convertible bond
Corporate News Releases, 11/11/03
Schering on the comeback trail
PharmiWeb, 10/30/03
Pharmaceutical advertising versus research spending: Are profits more important than patients?
American Heart Journal, 10/27/03
Why Do Drugs Cost Less Outside the United States?
ABC News, 10/23/03
Prescription Sales Surpass $182 Billion in 2002
U.S. Pharmacist, 10/21/03
Backbiting Intensifies Between PBMs and Community Pharmacy
Pharmacy Times, 10/20/03
Increasing Pharmacy Profitability Through Diabetes Care Programs
Pharmacy Times, 10/17/03
Are Gifts From Pharmaceutical Companies Ethically Problematic? - A Survey of Physicians
Archives of Internal Medicine, 10/14/03
How To Make A Proven Cancer Drug Even Better
Forbes, 10/08/03
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Indexed Journals: U.S.Pharmacist, FDA Drug Alerts, Pharmiweb
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