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Think Different
PharmExec, 10/16/09

Apple's approach to the digital music marketplace is a textbook example of game–changing, the process of re–defining an industry sector and/or product category to provide an unfair competitive advantage. Apple's combination of the iPod digital music player and the iTunes digital download service has totally transformed the music industry landscape, propelling Apple to the dominant position in both the digital music and audio player categories.


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