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See Latest ArticlesKey Account Management: always read the label
PharmExec, 08/18/09
"Always read the label" is embedded in the way we package and promote our products. I often think that management scientists should say the same about what they produce. Take, for example, Key Account Management. Much management theory, especially in marketing, has to be applied with care in the pharmaceutical business because it has early origins in the very different conditions of consumer markets. The notable exception is the theory that underpins KAM, a technique that is very fashionable in our sector.
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