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Martin Hensen, head of e-strategies, UCB Germany: Making e-marketing more than just an add-on
b3c newswire, 08/04/09
With the vast majority of our marketing efforts focused squarely on the sales force, e–marketing is still an "add on," says Martin Hensen, head of e–strategies, UCB Germany. But successful e–CRM strategies are the basic starting point for all e–activities, he told eyeforpharma.
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