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See Latest ArticlesPfizer Joins Twitter Fray
PharmExec, 07/31/09
The Internet was aflutter this week when word got out that Pfizer had taken the dive into Twitter, the micro blog site that's being touted as the next big social media tool by some and a dying fad by others. Twitter works by allowing users to enter a 140–character–or–less tidbit of information on its Web site, Twitter.com, or through a cell phone, and the message is blasted out to everyone who is registered to "follow" that user.
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