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See Latest ArticlesForget Brand vs. Brand-This is War
PharmExec, 07/14/09
Have you ever wondered why Procter and Gamble sells nine different brands of laundry detergent? It's because P and G, which helped establish the commercial power of individual brands, recognizes the advantage of competing with multiple brands in a single consumer category. The company's goal is not to have the single best-selling brand; they want to maximize their total sales by owning the product category.
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Heinrich Wieland Prize 2009 awarded for outstanding achievements in the synthesis of key natural products
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