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Emerging Leaders 2009: The Faces of Innovation
PharmExec, 06/19/09
These questions keep pharma folks up at night, especially those at the top, where 20-th century strategies and short-term solutions tno longer fit the bill. Reasons for panic are plenty, whether you're staring down a small biotech's ever-shortening runway or a big pharma's fast-approaching patent cliff. Of course, it's hard times in every industry these days, but none has anywhere near the inherent contradictions and high risks, regulations, technologies, and costs pressing down on every aspect of its business. True innovation in this maze is a near miracle.
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