Pharma Medical News about Healthcare Practitioners’ Prescribing Habits; Pharmaceutical Industry

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The Influence of the Pharmaceutical Industry on Healthcare Practitioners’ Prescribing Habits
The Internet Journal of Academic Physician Assistants, 06/22/09

Rhee J et al. - Pharmaceutical companies invest billions of dollars annually on marketing drugs they manufacture. They use methods such as direct to consumer marketing, physician speakers, representatives and catered foods while introducing products to a target audience. A literature review of articles, books and reviews dating from 2000 to present was conducted using Google Scholar, Ovid Medline and PubMed to determine the influence the pharmaceutical industry had on healthcare professionals’ prescribing habits. The authors and researchers have concluded that there is a degree of influence that pharmaceutical companies have on providers’ prescribing habits, which have sometimes been labeled as unethical. Recently updated regulations now restrict the use of small gifts as part of their marketing strategies but this is only one of many ways used to influence. It is a collaborative effort to ensure that patients receive quality healthcare and appropriate medications.

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