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See Latest ArticlesWyeth Winds Up With New Pristiq Campaign
PharmExec, 06/11/09
Wyeth, last week, launched a new print and television campaign for its latest antidepressant Pristiq—a fairly new drug in a very crowded category. The ads are meant to target people who ignore treatment, discontinue their medication, or simply give up. The creative team at advertising firm JWT interviewed hundreds of patients to find out what they feel when they suffer from depression and what motivates them to speak to their physician.
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