Your Messages Inbox
Your Article Summary
See Latest ArticlesWyeth Winds Up With New Pristiq Campaign
PharmExec, 06/11/09
Wyeth, last week, launched a new print and television campaign for its latest antidepressant Pristiq—a fairly new drug in a very crowded category. The ads are meant to target people who ignore treatment, discontinue their medication, or simply give up. The creative team at advertising firm JWT interviewed hundreds of patients to find out what they feel when they suffer from depression and what motivates them to speak to their physician.
Today in Marketing/Media/ROI...keeping you current
Receive free subspecialty "5-minute updates" via email
Salix Receives FDA Marketing Approval for Metozolv
Salix Pharmaceuticals, 09/09/09
EMEA recommends authorization of swine flu vaccines
Pharmaceutical Technology, 10/14/09
Nabi Biopharmaceuticals Completes Sale of PentaStaph to GlaxoSmithKline PLC
Nabi Biopharmaceuticals, 11/05/09
Article Search
Sponsor