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Generic medicines: Greek physicians' perceptions and prescribing practices
Journal of Clinical Pharmacy and Therapeutics, 04/17/09

Tsiantou V et al. - Findings suggest that Greek physicians could be persuaded to prescribe generic medicines, if a generic promotion policy was introduced in the country. To develop such a policy, a set of supply side and demand-side measures should be implemented along with provision of information on generics to physicians during their education and clinical practice.

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