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See Latest ArticlesPutting Predictive Market Research to the Test
PharmExec, 04/07/09
The pharmaceutical industry spends a lot of time and money trying to predict how its products will be embraced. Yet given the complex nature of the marketplace, forecasts based on self-stated interest are often wrong. Take Exubera. Heralded worldwide as a diabetes savior, it never gained market traction and fell flat just two years post-launch. By contrast, Lipitor was expected to do reasonably well—but nobody knew it would become the biggest-selling drug of all time.
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PharmExec, 12/16/09
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Human Genome Sciences, 12/16/09
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Alcon, 12/15/09
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deCODE Discovers A Major Risk Factor for Type 2 Diabetes Dependent on Parent of Origin
deCODE genetics, 12/17/09
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Medtronic, 12/17/09
AstraZeneca and the University of Virginia sign strategic research collaboration to develop novel treatments for cardiovascular disease
AstraZeneca, 12/16/09
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