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Brand Launching in The Perfect Storm
PharmExec, 03/13/09
Marketers can make choices that are grounded in results and have a higher return on their marketing investment. They can seek and eliminate inefficiencies, run lean and mean operationally, and where brands are concerned, focus on core advantages that address economic concerns.
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Personalized Medicine Market To Grow 11% Annually
PharmExec, 12/16/09
Human genome sciences announces submission of marketing authorization application to emea for joulferon
Human Genome Sciences, 12/16/09
Alcon to Enter Surgical Glaucoma Market by Acquiring Optonol
Alcon, 12/15/09
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