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See Latest ArticlesCapitalizing on Strategic Market Insight
PharmExec, 03/03/09
No one ever said it was easy, but suddenly the product manager's job has become a lot harder and vastly more important. Maintaining a winning product portfolio means knowing what products to support through development; how to position existing products in the market; what the right moves are to counter the competition; and when to kill a product and reallocate resources to a new one.
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