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Social Network Use Spikes Among Docs
PharmExec, 01/22/09

Want to know where doctors go when they aren’t helping patients or meeting with sales reps? It turns out that 60 percent of physicians are using-or are interested in using-online social networks, according to a study released on Tuesday by Manhattan Research. This is the first year Manhattan Research has looked at the broad impact of social networking on physician behavior. According to Erika S. Fishman, director of research and client services, this year’s inclusion was due to the rise of two big online communities designed for physicians.

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