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See Latest ArticlesPharmaceutical company influences on medication prescribing and their potential impact on quality use of medicines
Journal of Clinical Pharmacy and Therapeutics, 09/18/08
Kyle GC et al. - This paper draws on previous research investigating pharmaceutical company prescribing influences to develop a qualitative model demonstrating the synergism between commercial influences on prescribing. Results show that prescriber awareness of the linkages between various seemingly separate marketing techniques could potentially improve medicines usage in an evidence-based practice paradigm.
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