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See Latest ArticlesDIA Reveals Industry Move towards SMS for Clinical Trials Communication
PharmiWeb, 07/22/08
Exco InTouch, the leading mobile messaging provider for the pharmaceutical industry, announces that the DIA 44th Annual Meeting 2008 represented a growing shift away from traditional patient communication techniques within clinical trials. Direct-to-patient communication using cell phones is now emerging as a viable alternative and can offer significant advantages in the areas of patient recruitment, improving adherence and maximising patient retention.
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