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The New Name of the Game: Adherence
Pharmaceutical Executive, 03/28/08
Bates A - Next time you look at the NRx figures for your drug, consider the following alarming figures: Research shows that one-third of all prescriptions are never filled, and 70 percent of patients who begin a pharmaceutical therapy discontinue it within one year. This includes those with chronic conditions that require ongoing drug treatment to prevent progression of the illness.
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