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See Latest ArticlesWillingness to Accept versus Willingness to Pay in a Discrete Choice Experiment
Value in Health, 10/06/08
Grutters JPC et al. - Willingness to accept exceeds willingness to pay, also in a discrete choice experiment. As this affects monetary valuations, more research on when to use a payment or a discount in the cost attribute is needed before discrete choice results can be used in cost-benefit analyses.
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