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The Content of Cigarette Counter-Advertising: Are Perceived Functions of Smoking Addressed
Journal of Health Communication, 10/29/09
Rhodes N et al. – Research indicates that the functions of stress relief, mood regulation, and weight loss are strong reasons for initiating and continuing to smoke cigarettes; however, none of the 487 ads addressed these functional themes. Implications for developing campaigns that more closely relate to the functions of smoking are discussed.
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