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The Behavior-Image Model: a paradigm for integrating prevention and health promotion in brief interventions
Health Education Research, 09/21/07

Werch, C., et al. - This paper describes the Behavior-Image Model (BIM), an emerging and innovative paradigm for planning brief interventions for adolescents that fuse the prevention of harmful behaviors with the promotion of healthy habits. We discuss the components of the BIM as a new paradigm for creating multiple behavior health interventions, as well as the empirical and conceptual underpinnings of the model, and present Project Sport as an illustration of how the BIM may be applied to construct a brief multi-behavior intervention

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