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See Latest ArticlesCosts and Consequences of Direct-to-Consumer Advertising for Clopidogrel in Medicaid
Archives of Internal Medicine, 11/25/09
Law MR et al. – Direct–to–consumer advertising was not associated with an increase in clopidogrel use over and above preexisting trends. However, Medicaid pharmacy expenditures increased substantially after the initiation of DTCA because of a concomitant increase in the cost per unit. If drug price increases after DTCA initiation are common, there are important implications for payers and for policy makers in the United States and elsewhere.
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