CME

CME (Continuing Medical Education)-the rapid medical innovations require healthcare professionals to educate continually to stay current. Healthcare professionals measurable increased their knowledge of CME via a simple email course. MDLinx's proprietary content aggregation technology is the industry leader of e-CME in the health care market. Through MDLinx's software and medical team, the company solves the needs of both physicians and healthcare professionals. For physicians, MDLinx has created a network of comprehensive one-stop sites for each medical specialty, including CME, that provides the focused information physicians need to stay current and ahead of their patients. For healthcare marketers, MDLinx provides comprehensive online marketing solutions that utilize specialty focused web sites, email newsletters and handheld and wireless technologies to reach the highest quality audience. MDLinx's highly specialized web sites and daily medical newsletters reach more than 250,000 physicians and healthcare professionals.

MDLinx's technology and medical team aggregate articles from over 1,800 medical journals and sources everyday, and categorize information into more than 625 medical specialties, including CME, on 33 web sites. The pharmaceutical, health care industry, and CME educators can use MDLinx solutions to efficiently micro-target specialists on a daily basis. In addition to being highly vertical, MDLinx web sites deliver CME information in an organized and straightforward format, providing an easy way for doctors to get the news they want from sources that they already trust. Unlike many of the company's competitors, MDLinx does not require a lengthy registration process or complicated software downloads that have discouraged doctors form using other e-health web sites.

MDLinx understands that healthcare professionals want reliable CME information delivered in an unambiguous, highly organized manner that is immediately accessible. Other e-health sites do not provide this level of specialization and simplicity, and instead often provide low-credibility information on difficult-to-navigate web sites designed for general audiences and consumers, thus blurring the distinction between objective information and promotional content. Instead of treating the physician market as a single group, MDLinx's specialty site allows doctors to access the newest medical information as specialists. The goal is to save the healthcare professionals time.

The reaction from healthcare specialists who have used MDLinx has been overwhelmingly positive. Physicians looking for top-quality medical content have found us very reliable and have signed up for the medical newsletters. Traffic has steadily increased on both the specialty web sites and the email newsletters. MDLinx is averaging nearly 200 new subscriptions per day. The steady and increasing rate of growth confirms that MDLinx is proving to be an indispensable service to medical professionals. The Internet is an invaluable tool that physicians can use to access the professional news that they wan, to interact with colleagues and to find suppliers of goods and services that they need. Facing an overwhelming amount of information, ever-tightening time constraints and pressure from increasingly informed patients, physicians are looking to access the information they want in a more efficient and effective manner. MDLinx provides the solution by giving physicians daily, specialized updates in an easy-to-use format. MDLinx represents the next generation of medical information.

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